Recent engagements have included: Identifying a broad target outreach and monetization strategy for a premium online video music instruction service, securing the distribution and syndication partners, managing the relationships, deploying the videos, promoting engagement with them, and developing and executing the advertising strategy. Undertaking a wide-ranging analysis of the online video advertising ecosystem, with a dual focus on ad networks and technology resource providers; had direct interaction with the key players. Devising the strategy for a series of widgets to leverage the assets of a major fitness lifestyle brand, identifying the cost and partners, and producing and deploying the widgets. Developing an avatar and video mashup campaign strategy to extend a film teen brand into the online social networking world and directly engage its fans. Identifying, evaluating, and recommending a collection of the best healthy living and wellness short videos for online deployment and syndication by a top-ranked niche brand. Preparing an extensive analysis of the current next gen console game market and identifying strategies for development of an immersive game with a true emotional connection. Identifying content acquisition opportunities and acquiring programming for enthusiast lifestyle video services, with a particular focus on travel and extreme sports. Writing the sales book and undertaking the sale of an established mobile wireless content company. Developing the requirements and writing the design spec for a mobile wireless wellness and weight loss application, and then acting as a licensing agent to secure a branded partner. For a leading mobile wireless aggregator, creating a roadmap of the activities of the key print and television players who have women’s lifestyle content, and from this information conceptualize mobile applications to develop. Developing concepts and securing traditional programming and emerging media properties for the enthusiats Video on Demand division of a major system operator, with a focus on new forms of sponsorship, brand integration, and transactions. Developing an Auctions on Demand service for a major system operator. Strategic advisory and tactical work for a media company which owns key kids brands to engage fans of these properties to directly interact with the brands on the web and drive revenues. Undertaking a growth strategy analysis (including digital distribution and the development of multi-platform franchises) for the home entertainment division of a major cable network. Developing the RFP and generating episodic content ideas and responses and production contacts for a specialized high definition television initiative; client was a big box retailer. Developing online marketing strategy and executing on it for a prominent non-profit with significant content assets, including broadband program streams, audience involvement, and email campaigns. Creating a plan and business model for web, retail, and merchandising development for a large upscale spa and fitness club. Helping raise private equity for a number of early stage internet content-focused media companies. Investigating Canadian production cost savings for a U.S. cable network — including potential partners, talent and facilities. Helping an unsuccessful niche publisher turn around through reorganization, staff changes, new product development. Doing a broad assessment of the kids television market, exploring supply and demand. Conceptualizing and developing a high profile line of fitness and lifestyle DVDs DVDs and online video initiativesfor a major weight-loss brand. Acquiring sports and kids programming for a leading home entertainment company. Developing and preparing video and print material to support the underwriting efforts of a high-profile television series focused on celebrities and health.