Recent engagements have included: Identifying a broad target outreach strategy for a new premium video music instruction service, securing the distribution and syndication partners, deploying the videos, and promoting engagement with them. Devising the strategy for a series of widgets to leverage the assets of a major fitness lifestyle brand, identifying the cost and partners, and producing and deploying the widgets. Developing an avatar and video mashup campaign strategy to extend a film teen brand into the online social networking world and directly engage its fans. Identifying, evaluating, recommending, and curating a collection of the best healthy living and wellness short videos for online deployment and syndication by a top-ranked niche brand. Preparing an extensive analysis of the current next gen console game market and identifying strategies for development of an immersive game with a true emotional connection. Identifying content acquisition opportunities and acquiring programming for niche broadband video services, most recently in the travel space. Selling an established mobile wireless content company. Identifying content acquisition opportunities and acquiring programming for niche broadband video services, most recently in the travel space. Selling an established mobile wireless content company. Developing an Auctions on Demand service (with significant broadband components) from scratch for a major system operator. Developing online marketing strategy and executing on it for a prominent non-profit with significant content assets, including broadband program streams, audience involvement, and email campaigns. Undertaking a growth strategy analysis (including digital distribution and the development of multi-platform franchises) for the home entertainment division of a major cable network. Developing concepts and securing traditional programming and emerging media properties for the Video on Demand division of a major system operator, with a focus on new forms of sponsorship, brand integration and transactions. Developing the requirements and writing the design spec for a mobile wireless wellness and weight loss application and then acting as a licensing agent to secure branded partners. Developing the RFP and generating episodic content ideas and responses and production contacts for a specialized high definition television initiative; client was a big box retailer. Helping raise private equity for early stage internet companies. Conceptualizing and developing a high profile line of fitness and lifestyle DVDs for a major weight-loss brand. Acquiring sports and kids programming (to become DVDs) for a leading home entertainment company. Creating a plan and business model for catalog and merchandising development for a large upscale spa and fitness club. Investigating Canadian production cost savings for a U.S. cable network — including potential partners, talent and facilities. Helping an unsuccessful niche publisher turn around through reorganization, staff changes, new product development. Doing a broad assessment of the kids television market, exploring supply and demand. Developing and preparing video and print material to support the underwriting efforts of a high-profile television series focused on celebrities and health. Clients have included: Comcast, Best Buy, Penguin Group, iVideosongs, Beliefnet, Big Buddha Baba Productions, Flycell, Classic Media, Yoga Journal, Diversion Media, Lifetime, Bertelsmann, Sheryl Leach Productions, Digital Chocolate, Charity Folks, VisionTV, Aspen Club & Spa, Sapphire Group, PAX, iAmplify, Facing History and Ourselves.