Cris Popenoe Throughout her career, Cris has innovatively combined content, commerce, and social engagement into media, creating compelling interactive experiences. She is a creative executive and entrepreneur with a proven track record as a digital media strategist, distribution and content development specialist, partner finder, and deal maker. Her experience spans the distance from idea to consumer, and includes strategy, business development, production, distribution, marketing, and sales. She is a problem solver, able to execute rapidly and successfully with limited resources. A key expertise of Cris' is in the intersection of online video and social media promotional tools to drive revenue through syndication and engagement vehicles with a company, brand, or product. The work that she's done ranges from the basics of employing video to strategic recommendations on where best to deploy and why, negotiating and executing the partner deals with consumer and premium video sites, managing the relationship, doing the deployments, and online video advertising. She's also acquired enthusiast programming from both TV and online resources and curated programming channels. Numerous recommendations from Cris' colleagues and business associations can be found on her Linkedin profile page, http://www.linkedin.com/in/popenoe Cris has a vast network and long-term relationships with well-positioned global industry leaders and talent in all facets of the entertainment business in LA and New York, as well as Europe and Asia. She has the talent, contacts and the credibility to develop and execute both large and small scale media ventures and the strategy and tactics for the deployment and development of content and businesses across multiple devices in a manner best suited to each device. Cris excels at being part of the creation and growth of new products and in leveraging and extending existing brands and products. She particularly enjoys being part of a team developing, producing, and distributing interactive media with transactional and emotional engagement hooks across multiple platforms, including online and mobile. Cris has extensive viral marketing and Web 2.0 experience, particularly with online video, widgets, new IP, and social networking, and with monetization and action triggers. Cris has 30 years experience in managing media businesses. An entrepreneur as well as an executive, Cris has had both a professional and personal focus on healthy living, eco-friendly goods and services, personal growth, and East Asian culture. Over the last decade, Cris has packaged and produced many award-winning digital media projects, including online videos, games, applications and widgets, and DVDs. In 1972, she co-founded Yes! Inc. She served as its president until 1992 and grew the company into a leading purveyor of books, videos, and music related to wellness, holistic living and personal growth, and Asian studies — both at retail and through a significant international catalog business. She was the first to computerize an independent book store. The UNIX-based software that she developed from scratch was first licensed and then sold to the largest book store in Europe where it became the basis of the computer system for the Stockmann department store group in Scandinavia. The first to popularize the term wellness (in her 1977 book of the same title), Cris has deep subject matter expertise in well-being, fitness, life balance, personal development and body-mind-spirit — with an ability to make these topics accessible to mainstream audiences. The LA Times declared her 1979 book Inner Development "the most useful guide to the literature old and new of the consciousness revolution." Cris has unparalleled experience in creating premium content in new media. In 1992, she created Putnam New Media, funded by The Putnam Berkley Group and Bertelsmann. She built the organization from the ground up, developing program ideas, securing creative talent, and producing all of the CD-ROM content. Each title was a multiple award-winner. In addition she facilitated interactive activities at Universal Studios and its operating companies, was part of the team creating and developing Universal Studios’ internet presence. and was Founding Member of Universal Studios’ Technology Advisory Board. In 1996 she was recruited into the Media & Telecommunications group of Coopers & Lybrand Consulting (which became PriceWaterhouseCoopers) to help build their media practice. The following year she joined the Interpublic Group, where she was Managing Director of Internet Retailing for Nicholson NY, one of their agencies. In 1998 Cris founded WiseBear.com, an online e-commerce business dedicated to balanced living, personal growth, wellness, and fitness. Cris raised nearly $5 million in venture capital and sold the business to Michael Milken in August 2000 in an all-cash deal. Cris founded Dawn Productions LLC in 2001. She and a core team of highly talented associates deliver innovative, clear, practical and immediate solutions for client problems. Dawn contracts with companies to help them grow by finding better ways to engage their audience and to leverage and extend their intellectual property and media assets across multiple media.